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Soni Jiandani, VP Marketing, Storage Tech Group, Cisco: Page 8 of 10

Cafiero: We talk to them.

Byte and Switch: You're a marketing person, Soni – your job must be much easier now that Andiamo is no longer a big secret? [See Cisco’s Secret SAN Strategies Revealed, Cisco Owns Up to Andiamo, and Cisco Buys Andiamo.]

Jiandani: Yes, it is.

Byte and Switch: Andiamo means let's go in Italian, right? The group was supposedly given that name because a bunch of top execs at Cisco – including you, Luca – were about to do exactly that until Cisco sweetened you up with the Andiamo ticket. Is this true? [See Cisco's Creative Andiamo Options.]

Jiandani: It wasn't intentionally kept a secret. We had our heads down focused on what we had to do. You make a business decision, execute, then put your head up and talk about it; there's no point in generating noise before then. Touch, feel, deliver, and succeed.