Soni Jiandani joined Cisco Systems Inc. (Nasdaq: CSCO) in 1994, when she became VP of marketing for the workgroup business unit in Cisco's enterprise line of business. Since then, her contributions have helped Cisco secure its current position as a market-share leader in Ethernet LAN switching, building the business from $295 million in 1995 to $4.4 billion in 1999 and bringing Cisco's market share to over 47 percent.
The company is hoping she'll do the same in the storage networking group. [Ed. note: No pressure, then!]
As the marketing VP of Cisco's storage technology group, one of 10 technology groups at Cisco, Jiandani heads up all of the marketing activities for the group, which she says is focused on the convergence of storage area networks and IP networking.
Jiandani reports to Luca Cafiero, senior VP and general manager of switching, voice, and storage at Cisco. Cafiero founded Crescendo Networks, which Cisco acquired for $89 million in 1993. Crescendo's product line went on to become Cisco's Catalyst switching unit, now a multibillion-dollar business (see Crescendo Corps Soars at Cisco).
Prior to her tenure at Cisco, Jiandani was at UB Networks since acquired by Alcatel SA (NYSE: ALA; Paris: CGEP:PA) where she was responsible for virtual LANs and LAN switching market development in the U.S. and India. Before UB Networks, she worked on market development programs at Novell Inc. (Nasdaq: NOVL). Jiandani holds a BS degree in computer science from the University of London in England.
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