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Where The Gloves Come Off: Page 5 of 17

• Mouthing Off:

MMS' greatest business challenge: "Developing the business case and ROI supporting the conversion from the legacy system."

Toughest moment during development: "Convincing an all-Microsoft shop that we were going to be converting, developing, implementing and maintaining our core system using unfamiliar technologies."

MMS is important to Life Time Fitness because: "The system's flexibility, scalability and ease of use allow us a variety of options when developing new strategies, whereas the old system dictated what we could and couldn't do. MMS also gives us a quicker, much more accurate, real-time look into our business conditions."

If only I had a bigger IT budget, I would: "Invest in R&D, technical and communications training and more time off for the team."