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2003 Survivor's Guide to Mobile and Wireless: Page 11 of 18

A cynical perspective is that you don't need to worry about reduced performance because the prices these carriers are charging is sure to keep usage levels to a minimum. Of all the major providers, only Verizon has an unlimited service option which, at $99 per month, may be tough for many business users to justify. Other vendors seem intent on charging by the byte, a strategy almost certain to fail.

Some analysts feel that WLAN hot spots hold more promise because their performance is so much better and their infrastructure costs are lower. There's some truth to both those assertions, but today's hot spots provide very limited coverage, and while a small proportion of mobile professionals may be willing to schedule their client meetings at the local Starbucks to take advantage of high-speed data services, that's not really a model that appeals to the masses (or the caffeine-averse). In short, 2003 could be a bust-out year for hot spots, but for that to happen, coverage needs to be broad enough that you can take the existence of a nearby hot spot for granted, and all the roaming issues need to be adequately addressed. We'll be keeping an eye out--but we're more likely two to three years away from ubiquity.

Breakthrough Technologies