Using data from the Performance Map, Mondosoft calculates a Site Success Index. The SSI indicator ranges from 1 (low) to 100 (high) and comes with basic tips to improve the score. For example, you can add synonym and stemming strategies to the search engine to increase the number of hits per search. It also provides tips to improve the click rate on results such as applying search categories or subjects and utilizing metatags. Although BT can generate synonyms for search terms, enhancing or modifying search-engine features is up to you and your search-engine vendor.
From the Top
Detailed information on searches, available from the "Searches & Clicks" menu (see screen, below), includes a view of the top search terms, the top "not found" search terms (search terms with no results), the top "not clicked" terms and the top links selected. I could even enter a URL in a search window to see how often it was returned in response to a query, what search terms triggered its return and how often it was selected from the entire result set sent to an end user.
Drilling down, I could view "related terms" (terms used most within a single session), the most recent sessions that included those terms and the individual pages selected within those sessions. This information gave me a better view of a site user's search strategy.
Session-detail information includes host name, date, duration and number of searches in the session. It contains what a user searched, retrieved and clicked on--almost as good as looking over the shoulder of someone searching your site.
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