Next time, I'll: Orient the publishing/templating system toward building full pages, instead of components within a JSP (Java Server Pages) or other dynamic Web scripting
language system. A site the scale of MLB.com, with event-driven traffic, needs to be built from the ground up with long-term scalability in mind.
Worst time for a site outage: During a high-traffic day, which would affect the baseball fan most. Some of our highest traffic days have in the past been opening day, draft day and big game days during the post season.
What makes MLB.com sexy: The site has a vast amount of rich editorial content in many formats--text, audio, video and interactive applications, as well as real-time statistics. There's Gameday, the live Flash-based text/graphical representation of each game, and MLBtv, and other interesting ways for fans to connect with their teams. Baseball fans around the world can experience the game in real time, whether or not they have access to it on TV.
Another day at the office: When the San Francisco Giants sold tickets online for the World Series last season, our traffic went from 100,000 page views to millions. We had a 1,000 percent increase in traffic in a couple of minutes.
Toughing it out: Sometimes it's difficult to represent the interest of all 30 clubs spread around the country.
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