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If You Rebuild It, They Will Come: Page 6 of 8

The next big project for MLB Advanced Media may be adding a disaster-recovery architecture. That would mean distributing the site's applications and traffic across multiple data centers and adding more backup sites for disaster recovery.

"I'm thinking a lot about disaster recovery, and flattening things out more," Shaffer says. That would also simplify any future moves from its collocation sites.

"This would mean a significant change to our applications ... but we would complete this kind of move without any downtime," Shaffer says.

15 Minutes

Justin Shaffer, Director of Operations, MLB advanced media, New York

Justin Shaffer manages the MLB Advanced Media team that runs Major League Baseball's Web site and the sites of all 30 major league teams. Shaffer and his team led the overhaul of MLB.com. Shaffer, 21, has been in IT for eight years.