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EMC Puts OuterBay Inside: Page 2 of 3

OuterBay’s products essentially do ILM for data organized for databases, and we believe that’s what EMC is interested in,” says Clay Sumner, VP of technology at Legg Mason Inc. “We’ve been expecting the two to draw nearer.”

OuterBay’s Application Data Management suite identifies and archives completed transactions in Oracle Corp. (Nasdaq: ORCL), PeopleSoft Inc. (Nasdaq: PSFT), or custom applications. The archived data is sent to cheaper storage while the uncompleted transactions remain in servers and storage devices that allow immediate access (see OuterBay Applies Itself and OuterBay: The Data Police? ).

"This is another leg in the stool," Sorenson says. "I think one of the underserved componenets of the ILM market is the ability to manage unstructured data."

Sorenson says OuterBay's software will initially show up in EMC Centera and parts of EMC's ControlCenter suite.

EMC will sell the integrated products, broadening OuterBay’s sales channel. Most of OuterBay’s current sales are direct, with some through resellers (see OuterBay Rolls Out Reseller Program).