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Sanera Turns On the Juice: Page 4 of 5

The startup will also announce that Incipient Inc., FalconStor Software Inc. (Nasdaq: FALC), and StoreAge Networking Technologies Ltd. are porting their software to work with its storage services API. Sanera's storage services are available as Linux libraries that let developers tap the switch's hardware features for data-movement-intensive applications, according to Harr.

So how does Sanera intend to compete with larger, more-established players -- chief among them Cisco?

Harr says Sanera has the same opportunity to challenge Cisco that Juniper Networks Inc. (Nasdaq: JNPR) did in the core router market. "It fundamentally comes to having the best product and having something that meets customers' key requirements. It's been proven in the past that customers always want a second choice."

He adds that Sanera "didn't have the legacy of the [Cisco] Catalyst switching technology," which Andiamo Systems Inc. (Cisco's in-house SAN switch "startup") used in developing the MDS 9000-series switches. "We built our platform from the ground up."

The company, founded in August 2000, has raised $65.3 million in funding to date. Based in Sunnyvale, Calif., Sanera has a total of 84 employees, 71 of which are engineering and operations. The company trimmed 20 percent of its staff last fall, a step executives said was necessary as Sanera started bringing the product to market (see Sanera Tightens Its Belt and Sanera Guns for Brocade).