A sales executive at one of Sanera's potential competitors dismisses the claims as the hype of an overeager startup. "Miercom," he sneers, "will take anyone's money." And, industry observers note, tests can be rigged to favor the characteristics of a certain vendor's system, and such variables as frame size and host configuration can greatly affect the results of any benchmark test.
But at least one analyst believes Sanera [ed. note: not to be confused with upscale bakery-caf chain Panera] is the real deal.
"Overall, the combination of the features on the Sanera DS10000 introduces a new level of performance, scalability, and flexibility that we have not seen from any other vendor, including McData, Cisco, or Brocade," wrote Nancy Marrone, senior analyst at Enterprise Storage Group Inc., in a research note last month.
Sanera put the DS10000 in early beta trials in early January and is now starting a more formal beta process. Harr would not name its beta sites but says they include companies in the financial services, technology, and airline industries.
The startup is pursuing OEM (original equipment manufacturer) channels exclusively, and it's trying to negotiate deals with the large storage and systems vendors. "We have had very strong interest from key OEM targets," Harr says. "They see a lot of the value we can drive for the enterprise." He expects Sanera to announce OEM wins this summer. Pricing for the DS10000 will be set by OEMs, but Harr says it will be "extremely competitive."
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