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Kashya Replicates on the Cheap: Page 3 of 4

Kashya is planning to start shipping the new appliance on October 1, and currently has seven beta customers that it hopes will sign on as paying customers next month, Hadipour says.

The company suggests that customers buy at least two appliances for each site for failover. A pair of appliances can handle between 10 and 15 Tbytes of storage, Hadipour says.

Despite the cost-differences, Kashya, which is Aramaic for “riddle” or “difficult problem,” may need all its puzzle-solving skills to figure out how to convince companies to turn down the big-name brands and try their luck with a track-recordless startup.

“The biggest negative for them and the other companies dealing with larger companies that recognize that data is their lifeblood, is that they generally are very concerned about doing business with a startup,” Taneja says. “All of these startups are going to need to forge very strong partnerships with large companies to give them more credibility.”

Hadipour admits that breaking into an already crowded market will probably be tough to begin with. “We’re working with OEMs and resellers to have them open the market for us,” he says, adding that the company hopes to soon announce at least one OEM agreement. The company also hopes its partnership with Brocade Communications Systems Inc. (Nasdaq: BRCD) should help boost its business (see Kashya to Run on Brocade).