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AMD, Intel Rev Their Engines

Competition between Advanced Micro Devices and Intel is forcing both into new territory, with preannounced products, tweaked road maps and new dual-core product launches escalating their fight.

With Intel's release earlier this month of its new 32-bit Xeon processors, code-named Nocona, which are compatible with both 32-bit and 64-bit software, as well as an early announcement by AMD of new dual-core chips, the channel is getting a double-barrel of news and guidance.

"I really want the white- box suppliers to understand this [dual-core announcement] should accelerate this business and not in any way delay it," said Barry Crume, director of product planning for the Server/
Workstation Business segment at Sunnyvale, Calif.-based AMD. Crume said system builders will be able to "sell systems that are already dual-core, pre-enabled" before dual-core chips are on the market.

 

AMD said it will ship dual-core processors to the market in mid-2005 for servers and for high-end client PCs in the second half of 2005. AMD made its preannouncement in light of the market acceptance for its 64-bit Opteron processor for servers, Crume said.

"I would say for AMD this is new territory," he said. "We wanted to mark that milestone in the industry. We are developing our personality here in the industry and wanting to keep end users and our partner customers informed about our progress."

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