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Vendorspeak Exposed!: Page 10 of 10

Even more important, if you see a phrase such as "150 percent better" (as in our data sheet), be sure to question that number. The marketers might have been trying to represent 150 transactions per second, but 150 percent better throughput would really be 250 transactions per second, since you'd have to add the 150 additional transactions to the original 100.

Also be wary of statements like, "have migrated 60 percent of their applications to this exciting new platform." Without knowing the total number of applications in an organization, a number such as 60 percent is meaningless. An organization that has migrated six of its 10 applications is much different from an organization migrating 60 percent, or 600, of its 1,000 applications.

Furthermore, by mentioning its Fortune 500 customers immediately after stating that customers have migrated 60 percent of their applications, the vendor hopes you'll infer that the Fortune 500 customers have done that migration. In fact, the two statements have no relationship to each other.

Lori MacVittie is a Network Computing technology editor working in our Green Bay, Wis., labs. Write to her at [email protected].

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