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Steady Growth Projected For European Mobile Apps: Page 3 of 3

However, both technologies are expected to coexist due to the particular benefits offered by each. For instance, as in the case of mobile applications software, the improved robustness of carrier networks has translated into ever-available connection for users. The potential decline in data traffic costs due to increased use offers yet another advantage. At the same time, the growing versatility of handsets has helped avoid the time-consuming task of rebooting a laptop.

In terms of devices, flexible 'smart phones' and sophisticated mobile handsets are expected to test the dominance of PDAs. The ubiquity of laptops combined with their computing power is expected to underpin their continued relevance to mobile applications.

Scandinavian countries are emerging as early market leaders, but are expected to lose share as the market matures. Simultaneously, strong demand from the sizeable business populations of the United Kingdom, Germany, France and Italy is expected to support market growth in these regions.