Whether Sabre stays that way will be decided in the coming years as many companies make the technical transition to service-oriented architectures, embracing efforts such as the Open Travel Alliance's industry-specific version of XML and the new business models that it permits. "The problem Sabre is trying to solve by updating its system is the same thing we're trying to do with our legacy systems," says John Turato, VP of technology for Cendant Car Rental Group. "We're all working on the same root challenge."
Which companies will emerge as winners after all those changes is up in the air.
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