Business-intelligence and analytics leaders such as Business Objects and Cognos, however, all claim they offer similar realtime and predictive capabilities.
The BAM data feeds into a central management console, where it can be correlated, filtered and subjected to analytics, according to Oracle. The results can be viewed on a portal dashboard.
Hoa Ton-That, senior manager of the Oracle technology practice at Cap Gemini Ernst & Young, said Oracle has been pushing its process management and integration capabilities into new markets. "They're already strong in Oracle accounts and in some verticals, especially finance," he said.
But software vendors like Oracle and SAP have difficulty winning new customers, despite their large installed bases, industry observers said. Pure-play integration players say they have an advantage because they can tie into a diversity of applications from many vendors.
And Oracle isn't alone in its business-process focus. Most major software vendors have pledged BPEL support in their application servers. There also are a host of pure-play business-intelligence and business-process management vendors, as well as a fledgling group of ISVs offering Web services management and XML-based business visibility software.
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