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Nimble Marketing Helps White-Box Builders: Page 3 of 3

"We are selling the AMD 64-bit machines to a wide range of customers. One common thread is the need for high performance and the desire to run 64-bit applications soon," says Shawn Harty, president of NTSI. "Most of these people are running CAD/CAM, engineering or visualization applications."

Pogo Linux, which also uses the Opteron chip, is another systems builder that has made a drastic shift. The company, based in Redmond, Wash., got its start in 1999 building low-cost Linux-based PCs, but eventually migrated to building advanced workstations, servers, database appliances and even Serial ATA storage systems. The shift resulted in a booming business for Pogo Linux.

It's possible, white-box makers say, that increasing inroads will be made into larger corporations with the addition of more advanced technologies, such as 64-bit computing, and more complex applications for open-source software. If so, systems builders will continue to make their presence felt in computer market-share studies.