"CEOs need to understand the limitations of the technology, and of their own organization to absorb change," Bonocore said. "They need to create a multidisciplinary team and foster a sense of shared responsibility and teamwork between the communications, IT and functional groups. In turn, that team needs to have strong project management skills and focus on ways voice over IP can create value for very specific processes or applications."
With the hype about VoIP building, maintaining that focus might be hard to do, Sviokla cautions.
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