"Should we goof " Ooops. We're not responsible!"
Which is, of course, where they got the idea for their corporate name.
Well, as in any good story, Ooopsie had a malfunction, or an "ooops." Some inept employee typed the wrong command and wiped out a server. There went all the Web sites and all the data. Not a biggie, you say, we can restore from our back up. WRONG! Ooopsie, you see, never bothered to make backups, as they had agreed to do in the previously mentioned contract.
The ODam Company was livid. No backups! We're out important data here; we've lost time and money. What are you going to do to compensate us Ooopsie?
Ooopsie's reply, "Nothing. We made an ooopsie, and our contact that you signed said we're off the hook." ODam's reply was, well, you can figure that out, I'm sure.