No matter on which side of the political fence you sit, the controversy surrounding the inflammatory commentary by conservative radio talk show host Rush Limbaugh holds potent lessons for social marketing executives.
Where once reaction to controversial topics would be slow to form, and actions such as boycotts were measured in months or years, that is no longer the case. In the moments following Limbaugh's remarks regarding testimony by Sandra Fluke, the social networks moved from outrage to boycott.
What lessons does the controversy hold for social marketers? In the video below, social network guru Allen Bonde, CMO of The Pulse Network and a former McKinsey and Co. analyst, and I break down the issues. In the era of real-time, social-network-fueled action, what steps should a social marketer take to prepare for analyzing and responding to a corporate crisis? Bonde offers five steps social marketing experts should take to prepare for crisis communications.
Eric Lundquist,
VP and Editorial Analyst, InformationWeek
[email protected]
The Enterprise Connect conference program covers the full range of platforms, services, and applications that comprise modern communications and collaboration systems. It happens March 26-29 in Orlando, Fla. Find out more.
Discover the benefits of scalable backbone and network services for application and cloud providers.
Network automation is gaining momentum. Here's how you can drive this powerful technology to its full potential.
Subsea cable alternatives can provide a level of comfort for those concerned about disruptions. Realistically, they will continue to play a small, but critical role in the short term.
