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Sanrise Wakes Up: Page 2 of 2

Still, the company is hopeful. "The pie is large enough for all of us to compete, says Doug Murray, VP of marketing at Sanrise.

Not everyone is so sure. "If I was running Sanrise, and someone was stupid enough to give me $200 million, I'd buy a ticket to Ecuador and never come back," says an analyst, who declined to be named.

Sanrise has been shipping its Data Manager Software Suite (DMSS) for six months, but the latest version (4.0) is the first standalone product from Sanrise that supports multivendor storage devices. Previous versions only supported Hitachi Data Systems (HDS), a major investor in Sanrise. It now supports EMC Corp. (NYSE: EMC);
and release 4.1, expected by year's end, will support IBM Corp. (NYSE: IBM), it says.

The idea behind these software platforms is that storage administrators no longer need to be proficient in several different vendor-specific management products and instead can deploy just one to manage all their storage bits and bobs. This sounds great in theory, but in the real world there are no benchmark tests or customer case studies yet that demonstrate how deep and broad this management capability goes.

— Jo Maitland, Senior Editor, Byte and Switch http://www.byteandswitch.com