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OuterBay: The Data Police?: Page 2 of 3

In addition to moving inactive data, the software monitors and identifies which specific applications are creating data growth, and forecasts and models how the data will grow in the future. This is perhaps the most compelling feature, according to AMR Research analyst Dennis Gaughan. “Understanding what each application is doing is really important,” he says. “This allows for a view from the top down in support of IT.”

While previous versions of the company’s software could only analyze Oracle Corp. (Nasdaq: ORCL), PeopleSoft Inc. (Nasdaq: PSFT) and SQL Server databases and applications, the new version can also scan and manage data residing on DB2, Informix, and Sybase Inc. databases. In addition, the software’s new Developer’s Edition component, which is based on technology acquired from BitByBit last October, enables support for customized applications and databases, OuterBay says (see OuterBay Gulps Down UK Boutique).

It takes about two to three days to get the software up and running, according to Howard. Once IT administrators have set the policies for when inactive data should be moved, however, the management of the software is completely automated, he says: “It’s lights out -- it’s all policy driven.”

While some companies will surely see this automation as a great time- and cost-saving measure, others are bound to be leery, Greenwich Technology Partners analyst Ron Lovell warns. “A lot of people are going to feel uncomfortable about having something automated do this,” he says. “New technology always takes some time.” In the long run, however, he thinks this will catch on. “This is a huge piece of optimizing the storage environment.”

Howard, meanwhile, waves aside any fears that the automation might send business-critical data astray. “There are certain base-line rules in the system that disallow it from moving open data,” he says. “That’s guaranteed.”