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  5. Lessons From the Field: Beyond ROI: Page 13 of 16
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Lessons From the Field: Beyond ROI: Page 13 of 16

Business managers had to learn to talk tech a few years ago, and now the tables have turned. Here's a primer on building your business credentials and credibility.
March 03, 2003

• Take sides in political wars.

• Advocate the sexiest technology over the best solution to a business problem.

• Ignore the rudiments of accounting, purchasing, accounts receivable and accounts payable.

• Call 'them' the Bean Counters. Only in BOFH-land can you get away with not playing by 'their' rules.

• Tell users that a technology will be nirvana, only to be confronted by the grim technical reality--and the lousy job of having to readjust user expectations.

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