Picture this: Tough-talking New Yorker Joe Tucci, president and CEO of EMC Corp. (NYSE: EMC), lying on a beach wearing a Byte Me T-shirt. Can you imagine? Check it out: He's already got the shirt (see photo, below left).
Actually, it should probably read: "Ayyy! You Wanna Piece o' Me?"
A model New Yorker, Tucci is also a no-nonsense chief executive who finds the daunting challenge of getting EMC back on track "fun."
Tucci, who isn't insane, took the job in January 2001 as the company's stock began its plunge from over $100 to below $10 a share, where it is today. The downturn in the economy and EMC's laissez faire attitude toward refreshing its technology stockpile enabled its biggest competitors Hewlett-Packard Co. (NYSE: HPQ), IBM Corp. (NYSE: IBM), and Hitachi Data Systems (HDS) to eat its lunch. Analysts estimate EMC lost as much as 30 percent market share in high-end storage over this period (see HDS Gains on EMC and EMC Bombs Big-Time).
Now EMC has charged back with a brand-new Symmetrix, the DMX, which features a point-to-point "matrix" architecture that Hopkinton's spin doctors herald as "truly revolutionary." It's also overhauled its midrange line, the Clariion, and tapped a powerful partner, Dell Computer Corp. (Nasdaq: DELL), to resell it (see EMC Soups Up Symm, EMC and Dell Double-Down, and EMC Revs Up Clariion).
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