Among the companies that FibreStream will find itself in the ring with are such heavyweights as Network Appliance Inc. (Nasdaq: NTAP), Hewlett-Packard Co. (NYSE: HPQ), and IBM Corp. (NYSE: IBM), as well as smaller players like Snap Appliance Inc., MaXXan Systems Inc., Intransa Inc., and EqualLogic Inc.
Pederson, however, insists that, while large enterprise customers with a preference for recognizable brand names may opt to stick with traditional players, FibreStream is offering the performance and low-low prices that medium-sized companies are desperate for.
This could be a successful strategy -- at least in the short term, says IDC analyst Bill North: "Going after lower tiers of the market can be effective."
But whether cheap-n-easy will pay FibreStream's bills remains to be seen.
Eugénie Larson, Reporter, Byte and Switch
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