Industry analysts say the offering will initially benefit EMCs existing customers, but that Veritas could have reason to worry further down the line.
"Will it spread out into the Veritas space?" asks IDC analyst Bill North. "That remains to be seen, but they ought to not take their eye off it... Itll be an interesting shootout."
Ron Lovell, storage practice director at Greenwich Technology Partners, agrees that Veritas should be strategizing to keep EMC from gaining market share. But, he adds, "Its not something that would keep me awake at night."
While EMCs Gahagan says its technology is more enticing than Veritas's, he says the pricing is even more attractive. Existing PowerPath customers can upgrade to the new version of the software, including the volume management feature, for free. And EMC says it has issued 85,000 licenses for the existing version of its software to date. The new PowerPath version will also offer nondisruptive upgrades for future versions of the software, eliminating the need to stop and reboot servers when conducting upgrades, EMC says.
In addition to the new volume management feature, EMC also said it will be adding an application-transparent data mobility feature to its PowerPath software in the third quarter this year. This will supposedly allow customers to move online application data from one storage array to another without affecting the application's performance or availability.
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