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Crossroads Trades Cash for Tech: Page 2 of 2

"We’re investing in a complementary technology that will leverage our core competencies for an appliance solution that accelerates data management," Sims jargons.

On the downside, it's going to take awhile for Sims's goal to materialize. He says products won't emerge from the NexQL relationship before 2005.

Meanwhile, Crossroads will seek out more partnerships and relationships in 2004. Crossroads this month announced a cross-licensing agreement with Hitachi Ltd. (NYSE: HIT; Paris: PHA); and its products are resold by Hewlett-Packard Co. (NYSE: HPQ), Storage Technology Corp. (StorageTek) (NYSE: STK), and EMC. It lists Hitachi, Brocade Communications Systems Inc. (Nasdaq: BRCD), McData Corp. (Nasdaq: MCDTA), Cisco Systems Inc. (Nasdaq: CSCO), QLogic Corp. (Nasdaq: QLGC), Emulex Corp. (NYSE: ELX), XIOtech Corp., and Quantum Corp. (NYSE: DSS) as SAN partners.

Although his hiring was met with some skepticism, Crossroads has made financial progress since Sims replaced company founder Brian Smith as CEO in September (see Crossroads Conscripts CEO and Crossroads Cuts Its Losses). In the fourth quarter, the company reported a loss of $317,000 after losing $5.4 million in the same quarter a year ago. Crossroads lost $6.4 million in 2003, down from $25.5 million in 2002.

— Dave Raffo, Senior Editor, Byte and Switch