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Will HP Help Standards Surge?: Page 3 of 3

But at least one of HP’s competitors, EMC Corp. (NYSE: EMC), is questioning why the company felt it necessary to break away with a separate development effort.

“Why establish a separate program outside of SNIA?” asks Larry Krantz, EMC’s senior technologist, who is also the chair of SNIA’s Storage Management Forum. “Developers from all the major companies are already working in parallel at the SMI Lab... There, you can throw much more resources at the problems... to refine the specifications.” Instead of trying to push the standard, Krantz speculates, the move by HP may simply be a marketing ploy.

HP claims that the program gives its partners a headstart in the development process, allowing it to more quickly concentrate its resources on adding more features to its products rather than on making proprietary products work together.

— Eugénie Larson, Reporter, Byte and Switch