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Toigo Takes on SNIA: Page 2 of 4

That's true, Toigo says -- but he notes sarcastically that in five years, SNIA has been able to attract only 800 users.

Still, at least one end user believes SNIA has been doing a good job of addressing customer concerns. Gary Foote, a systems manager at Aetna, says he was impressed with the cooperation and progress he saw at the latest Storage Networking World conference in Phoenix (see Three Days in the Desert).

"There seems to be some movement there," he says. "I'm not sure why Jon thinks a new organization is necessary."

Toigo says his organization, which among other things aims to advance a "consumer bill of rights," will be vendor-agnostic. He's promising a "fair and factual" assessment of technology products and services. At the same time, DMI will welcome vendors to sponsor its publications and conferences, act as speakers and trainers, and provide hardware and software for tests and for use in its reference model development efforts.

This won't, however, mean that the DMI will be playing favorites with vendors, Toigo insists. "If Seagate Technology Inc. [NYSE: STX] wants to throw their name on the back of a book, fine with me," he says. "It doesn't mean anything."