Persist, however, persists that it has taken a unique approach to the problem. Unlike software-based email archiving products, which need to be loaded on existing hardware and run with existing database applications, AppStor offers a completely integrated package. "This eliminates the need for an à la carte solution," Gerr says. "I think thats a compelling value proposition."
But Persist certainly will face all of the typical startup challenges -- namely, getting its foot in the door and getting customers to pick its technology over that of the more entrenched players.
Still, the company already has a number of OEM partners, including HP, RLX Technologies, and IBM Corp. (NYSE: IBM); and it has partnered with Zantaz for archiving, and Akonix Systems Inc. and IMlogic Inc. for IM integration.
"I think theyll face less of a challenge than traditional startups because theyre so focused," says Gerr.
One possible drawback to the companys technology is that each appliance currently has to be managed independently. Persist says it will eventually allow a user to manage an entire enterprises email backup worldwide from a single location.
To realize the benefits of cloud-native software, an application must actually be cloud-native—designed to run in the cloud, interacting with disaggregated cloud services, fully manageable as code—to deliver the expected benefits.
By combining resources and expertise, the AI-Enabled ICT Workforce Consortium will offer a blueprint for how industries can adapt to an AI-dominated future.
IT leaders should heed the guidance of cybersecurity insurance providers who think businesses should prioritize security education, incident preparedness, regular internal audits, and ongoing vulnerability scanning and patching.
