"We have engineered a product that is just as reliable but is much cheaper," says Amar Rao, senior VP of business development and marketing at Kashya.
He wasn't prepared to give details on pricing, as that depends on how many terabytes a customer is replicating. But Kashya expects its appliance to be half the price of EMC's SRDF software, which goes for between $60,000 and $150,000. Rao claims that, in terms of total cost of ownership (TCO), Kashya's offering will be 20 percent to 25 percent of the cost of a high-end EMC solution, which would include edge routers, bandwidth, and additional storage.
It's enough to have piqued Brocade Communications Systems Inc.'s (Nasdaq: BRCD) interest, at least. Kashya [ed. note: not to be confused with kasha, the similar-sounding mushy breakfast cereal] is currently porting its software to Brocade's SilkWorm Fabric Application Platform, otherwise known as the Rhapsody switch, and will be demonstrating its appliance for the first time at Brocade's user conference in Las Vegas next week (see Brocade Reupholsters Rhapsody).
Kashya also claims to have several beta customers in the financial, media, and high-tech sectors, although it was unable to name them at this stage. The product is expected to be generally available in the third quarter of 2003.
With a headcount of just under 40 employees, Kashya appears to be a tightly run ship, commanded by CEO and cofounder Michael Lewin. Lewin was the head officer in an elite technology unit of the Intelligence Corps of the Israel Defense Forces (IDF) and brought several of his troops with him, including CTO Yair Heller and Ziv Kedem, VP of research & development.
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