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Careers and Certifications

Google's Achilles Heel: Page 2 of 17

Wall Street loves it. Consumers are begging for more of it. Other companies want to be it. But Google has its vulnerabilities--excessive reliance on search advertising, lawsuits, eroding public trust,
January 24, 2006

- Unlike high-flying Internet bubble companies of the 1990s, Google is profitable, with revenues growing an average 110% quarterly since it went public in August 2004.

- Google has a war chest of $7.6 billion for doing whatever it pleases.

- Google is one of the top 10 Web brands in the United States, and the second-fastest-growing Web site, building traffic 29% in the past year, according to Nielsen/Net Ratings. Only Apple's Web site is more popular; Yahoo and MSN lag far behind.

- Google is king of search-related advertising, and search-related ads are the fastest-growing sector of the online ad business, which is growing at 41% annually, Piper Jaffray said.

- Google has almost twice as many search ad clickthroughs as runner-up Yahoo. In December, Google had 16.5 trillion ad clickthrough, compared with Yahoo's 9 trillion, according to Nielsen/NetRatings.

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