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EMC's DMX a Slow Starter?: Page 3 of 4

Tony Prigmore, senior analyst at Enterprise Storage Group Inc., says the jury is still out on how well the DMX will sell. But he says there are two different kinds of stories about customer acceptance of the system. "We've heard the confident side of the story that says EMC is moving this nicely," he says. "The other side is that they're having trouble charging a premium for the performance series... Hitachi is holding its own in that side of the argument."

The DMX1000-P and 2000-P are the "ultra-performance configurations," which use twice as many back-end disk directors and disk channels, and half as many drives per channel, as the baseline DMX models. EMC is charging between 25 percent and 40 percent over competing systems for the P-series, Prigmore says.

"We have to hear from performance-oriented clients as to whether they find the DMX lives up to EMC's claims," he says, adding, "It's crazy to think there are any meaningful answers this early on."

Others have a similar impression that the DMX hasn't taken off yet. "It's pretty early, but from what I've been hearing it's been kind of slow," says Kevin Hunt, an analyst with Thomas Weisel Partners.

Part of the reason is tight IT spending, but Hunt also notes that for high-end applications, Hitachi still has an edge over EMC in many users' minds. "EMC ballyhooed the DMX as having great performance, but it's tough to say until customers bear that out."