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Is Cisco Tuning Into Video?: Page 2 of 3

Our rumor-meister puts Bechtolsheim at the center of the action because he insists that Bechtolsheim once pitched the super video server idea to venture capitalists in hopes of seeding a startup company. In the end, however, Cisco convinced him to keep the idea in-house, so the rumor goes.

Okay, enough with the rumors already.

Here are the facts: Between December 2002 and May 2003, according to the U.S. Patent and Trademark Office, Bechtolsheim filed trademark applications seeking to protect the following words: "Streamhub," "Streamswitch," "Streamstar," "Streamstor," "Streamcast," and "Netblade."

Each trademark application, incidentally, generically describes "a computer hardware and software system for use in the field of digital video and audio delivery." So, obviously, Bechtolsheim wasn't just trying to lock down a nifty name for an after-work garage band.

But do a pile of trademark applications mean as much as our rumor-monger is suggesting? Honestly, we have no idea. But we do agree that Streamstar is not a bad name for a rock band.