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BlueArc Titan to Battle Giants: Page 2 of 2

“We looked out five to seven years and said, ‘What trends are coming?’ If you decide you want 10-gig a year from now, you just replace a blade,” Rattazzi says. "We support 4-gig and 10-gig; it’s just different blades.”

This modular approach should help BlueArc in its mission. "They’re trying to bust out of the mold of being a high-end NAS player,” says analyst Mike Fisch of The Clipper Group Inc. By adding modular blades along with the faster file system, BlueArc will offer an alternative to enterprises that formerly had to buy multiple low-end drives.

The broader market space brings broader competition, however. Where BlueArc went head-to-head with other startups Panasas Inc.

and Isilon Systems
in the high end, it now competes with NAS titans Network Appliance Inc. (Nasdaq: NTAP) and EMC Corp. (NYSE: EMC). (See Sands Shift Under NAS Market.) Fortunately for BlueArc, it is well-equipped for a marketing fight, after raising $157 million in venture capital (see BlueArc Wallows in $47M Haul).

“I don’t know of many other companies that have raised that type of cash,” Taneja says. “It gives them a good cushion as they go into that market."

— Dave Raffo, Senior Editor, Byte and Switch