So how has Arsenal managed to avoid the fate of other SSPs -- such as StorageNetworks Inc. (Nasdaq: STOR) -- which either chucked the business model or got sucked under the waves? (See StorageNetworks Seeks Buyer, StorageNetworks Hacks Self in Half, Storability Finesses $12M Round, C&W Acquires StorageWay Cheap, and Scale Eight Smells the Software.)
Brick says that, whereas traditional SSPs focused on primary infrastructure providers, Arsenal and its ilk focused on backup and restore services. That allowed the company to invest one tenth the capital upfront that SSPs did in each data center, he claims.
"In many of the data centers we are in, we saw the huge Symmetrix boxes that StorageNetworks installed," says Brick. "Where they put $3 million into a data center... we may have invested $300,000."
In other news, Arsenal has promoted Randy Whitehead, who was executive VP of operations, to COO. Before joining Arsenal, he was with Storage Technology Corp. (StorageTek) (NYSE: STK); he has also worked for AT&T, British Telecommunications plc (BT) (NYSE: BTY; London: BTA), and IBM Corp. (NYSE: IBM).
The company has also hired Dan Lewis as its chief commercial officer, responsible for growth strategies, expanding channels, product management, and Arsenal's new business-continuity offerings. Lewis, who was previously VP of product management for Cable & Wireless's (NYSE: CWP) now-defunct application service provider venture, will officially start on April 1.
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