Network Computing is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

And Now For the Heavy Lifting: Page 8 of 11

Changing of the Guard
Life Time replaced its captains of finance, marketing and HR in the past six months, and a COO will be hired shortly. The CIO has had to fight for his job at least twice in the past two years.

The plan also might lead to faster payback for the $25 million investment, a number that surpassed even the highest estimates early in the project. Says Nugent, the former CFO: "Bahram was an incredible critic of our spending. He thought we were from Mars. He was angry at us for doing it. He wanted to go back to bookkeepers at each of the clubs."

Indeed, $25 million may seem like a reckless expense for what was a $100 million to $150 million company. But Akradi is betting that, like an expensive Ivy League education, the investment will pay off when Life Time Fitness grows up and is operating 100 clubs in dozens of metropolitan markets instead of the current 26 in six states.

"We are going to have $1.5 billion of assets deployed in bricks and mortar," Akradi says. "At that point the $25 million in infrastructure will not be a big number at all."

David Joachim is Network Computing's Editor/Business Technology. Send your comments on this article to him at [email protected].

Welcome to version 1.0 of On Location, a series of documentary-style technology case studies from the editors of Network Computing. Our On Location series debuts with the inside story of Life Time Fitness, a $150 million health club operator overhauling its application infrastructure to help it grow fast.