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Web analytics tend to undervalue social media by emphasizing the last click that leads to a purchase, instead of the first click that builds awareness.
Updated customer sentiment monitoring software sifts through volumes of unstructured data to alert companies when they need to act on a Facebook or Twitter mention.
Facebook's latest update is causing redesign pain among businesses promoting themselves on the service, but some developers and designers see the upside.
Businesses that use Facebook for marketing and to connect to customers may learn to love Timeline for Facebook Pages. But designers and developers of custom tabs will have to scramble to...
Whether provided as self-service or with the backing of consultants, for marketing, CRM, or operations, social media analytics are snowballing in importance.
Shoutlet makes it easier to organize sophisticated social media marketing campaigns by offering the ability to fire off social posts based on triggers.